There are pros and cons to having different social media accounts for multiple websites. It’s important to choose a social media promotion plan that fits your business structure and future goals best.
Though I’ve been writing for a long time, I started publishing when I discovered blogging is a wonderful way to share my interests, and build a portfolio along the way. However, it is also a demanding activity that requires one to be their own blogger, editor, web designer, marketer, SEO specialist, and social media manager. While I mostly enjoy these tasks, it is becoming harder to stick to my own deadlines while I am managing multiple sites. After all, I have an entertainment blog, a writing blog, and several others. Numerous blogs mean that all these tasks are multiplied.
Managing Multiple Social Networks
Writers love to write. That’s why they became writers. And with the creation of the little genius thing called blogs, writers no longer have to wait to get published by others. They can create their own blog, use social media to promote their content and services, as well as connect and network with others. Since it is easy to create a blog, it is tempting to run more than just one. I am not going to delve into the pros and cons of creating several blogs on different topics. You all know that it is easier to run just one website.
After all, even one website takes enough work and effort with all the content creation, community and traffic-building along with content promotion. But on the other side of the coin, you have to consider branding, specialization and authority. So it is a tough call. Obviously, probloggers like Darren Rowse are able to manage multiple commercial blog sites simultaneously. And many writers run blogs whilst writing for other publications. For instance Carol Tice runs a successful website for freelance writers while she writes web copy and business articles for others.
Once you’ve made the choice to run two sites, you accepted the challenge of having to market two different businesses, mostly through different channels (which might include forums, niche web directories, social bookmarking sites and more). But the most basic decision you have to make concerns your social media accounts on sites such as Twitter, Facebook and Linkedin.
So while it might seem common sense to write about one thing alone, we may want to have our say on multiple topics that interest us. This desire brings advantages (such as specializing on more than one topic, a more diverse portfolio, not feeling like you are in a rut, etc…), but also disadvantages.
If we really want to be heard on different topics, we need to establish authority. We need visitors, and we need to build a brand around each topic that we are covering. For instance, if you know a writer for her movie reviews, and she suddenly starts giving relationship advice, you would want to know whether she is qualified. And even if you were ready to accept her word because she makes a good point, she still would have to build an audience almost from scratch. After all, we are talking about entirely different topics here.
So let’s consider Facebook, Twitter and Linkedin separately for the writer who has more than one website to promote.
Promoting Multiple Blogs on Facebook
Does the older blog have its own Facebook fan page? Does the writer have a Facebook fan page for herself? Assuming the writer has fan pages for both, it might be time to create a fan page for the second site. After all, creating a Facebook fan page is very simple. You just fill in the information, and start posting when you update your site. You also take advantage of the Facebook Like widget and add it to your blog.
Done? Good. Now you can add the link of your second site to your author fan page, as well as the link to your fan page for the second site. And if you want to take advantage of Facebook groups, you will have to engage in different conversations with different people – because your two audiences most likely hang out at different groups and pages.
It is up to you to take advantage of Facebook communities for either site. However, I suggest you definitely make the time to separate the fan pages, and link all of them to each other, and include some catchy information.
Promoting Multiple Blogs on Twitter
If you have created a Twitter account for a specific website, your followers followed you because they were interested in what you were saying about the topics your website covers. You also wanted to make sure your followers were relevant, so you yourself followed people with similar interests. But now with the new website, you have to create a new ID through a second e-mail address, and repeat everything you did with your first account. And now you have two accounts to run. Now, imagine a third website. And a fourth…
